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The Great Ap And The Struggle For Small Business In America PDF, ePub eBook

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BOOK SUMMARY :

Big business now sweeps retail trade declared the new york times in 1928 huge corporations serving the nation through country wide chains are displacing the neighborhood store while some version of that headline wouldnt be out of place in a present day report about walmart the chain that provoked the most anxiety almost a century ago was the great atlantic and pacific tea the great aandp and the struggle for small business in america marc levinson on amazoncom free shipping on qualifying offers one of the wall street journal s best non fiction books of 2011 from modest beginnings as a tea shop in new yorkgetabstract summary get the key points from this book in less than 10 minutes economist and historian marc levinson documents how new yorks hartford family turned a mid 19th century tea shop into the 1 billion great atlantic and pacific tea company aandp changed us retailing invented chain marketing and then ultimately let aandp wither and diealthough i sought to go to the best schools or at least the most prestigious ones i have come to the conclusion that where one went to college is at best a poor predictor of future success and at worsttoday my awake at the whisk daughter and i prefer a farmers market shopping experience and shun wal mart shopping the battle for customers devotion described in levinsons book rages on today the great aandp and the struggle for small business in america by marc levinson farrar straus and giroux first edition 2011 2795 358 pages

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