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BOOK SUMMARY :

The tipping point how little things can make a big difference malcolm gladwell on amazoncom free shipping on qualifying offers the tipping point is that magic moment when an idea trend or social behavior crosses a threshold tipsthe tipping point how little things can make a big difference is a standalone nonfictioneducational business book written by journalist malcolm gladwell as noted in the synopsis the tipping point is that magic moment when an idea trend or social behavior crosses a threshold tips and spreads like wildfirethe tipping point how little things can make a big difference is the debut book by malcolm gladwell first published by little brown in 2000 gladwell defines a tipping point as the moment of critical mass the threshold the boiling point the book seeks to explain and describe the mysterious sociological changes that mark everyday lifethis point in time called a tipping point is discussed in malcom gladwells book the tipping point how little things can make a big difference the tipping point was published by little brown publishing co new york ny in 2000 gladwells chosen audience is the social science and marketing type of fields like sociology political the tipping point is that magic moment when an idea trend or social behavior crosses a threshold tips and spreads like wildfire just as a single sick person can start an epidemic of the flu so too can a small but precisely targeted push cause a fashion trend the popularity of a new product or a drop in the crime rate this widely acclaimed bestseller in which malcolm gladwell explores

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