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How Audiences Decide A Cognitive Approach To Business Communication PDF, ePub eBook

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BOOK SUMMARY :

How audiences decide a cognitive approach to business communication is a comprehensive introduction to persuasive communication in the context of business it summarizes relevant theories and findings from the fields of cognitive science social cognition leadership team cognition psycholinguistics and behavioral economicsthis updated and expanded edition of persuasive communication offers a comprehensive introduction to persuasion and real world decision makingdrawing on empirical research from social psychology neuroscience business communication research cognitive science and behavioral economics young reveals the thought processes of many different audiencesfrom investors to ceosto help students get this from a library how audiences decide a cognitive approach to business communication richard o young what does knowing your audience really mean does it mean knowing your audiences name age gender and socio economic status this text shows that if you want to be persuasive the most important how audiences decide a cognitive approach to business communication is an entire introduction to persuasive communication inside the context of business it summarizes associated theories and findings from the fields of cognitive science social cognition administration workforce cognition psycholinguistics and behavioral economicsthis video is unavailable watch queue queue watch queue queue

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